by Michelle Lopez | Aug 25, 2016 | Blog
If your intent is to increase online sales, read up… In yesterday’s post I forgot to mention WHY email marketing is more effective than social media marketing. It boils down to one thing: User intent. When someone goes on social media, what’s their...
by Michelle Lopez | Aug 23, 2016 | Blog
Certain people have an “energetically clean” style…meaning they don’t care whether or not others like them or agree with them. An energetically clean person can help people see a problem in their life. And they can present a solution. But they...
by Michelle Lopez | Aug 14, 2016 | Blog
The blog I posted yesterday got a high response. (If you missed it, you can check it out here: How to Boost Sales with YouTube Videos) I just want to quickly clarify a few things about YouTube videos…because people often like to over-complicate things, or make...
by Michelle Lopez | Aug 13, 2016 | Blog
There are two breeds of YouTubers. The first breed consists of people who post YouTube videos about themselves, their business, or some other topic…and it pretty much ends there. I call these “Non-Sales-Oriented YouTubers.” They may build huge...
by Michelle Lopez | Aug 2, 2016 | Blog
Have you ever had the experience of someone trying to convince you to explain yourself to them? There is freedom in not explaining yourself. There was once a time when, if someone questioned something I did, I’d find myself going into a long, drawn-out explanation,...
by Michelle Lopez | Jul 14, 2016 | Blog
This post will definitely ruffle some feathers. If you spend (ahem…*waste*) a good chunk of your day on Facebook or other social media trying to “promote” your home-based business, read this closely… The point of having a business is to make sales. Period....