10 Reasons Why Your Website is Losing You Money
Did you know your website might be losing you a lot of money? Your site is usually the first place a new potential client or customer will learn about you. It’s your initial connection point – an introduction to your business, the problems you solve, the products you...“If you must doubt something, doubt your limits.”
“If you must doubt something, doubt your limits.” – Price Pritchett from the book You Squared How do humans learn to limit themselves? Easy…they just pay attention to what their parents, teachers, peers, and society in general tell them. Society seems to...How to Profit with Customer Spotlights
“Stories are equipment for living.” – Kenneth Burke True… but you need to make sure your “stories” are positive and forward-moving! Enter customer spotlights: a unique form of content writing that sells. <— I explain in this post what...The Customer is NOT Always Right!
Popular business advice says, “The customer is always right.” On the surface, this seems true. But if you look deeper, you’ll see that this conventional wisdom reeks of people pleasing. And it plays off some of the deepest human insecurities, including the question,...[Anti-Marketing Tip] Saving Morons is Not Your Role. Helping Someone Who Wants to Save Himself IS.
It took me a long time to understand the saying, “Don’t cast your pearls before swine.” Jesus said that. And since I was forced to attend Catholic school as a kid for 10 years, naturally I rebelled against “all things Jesus” for a long time. It took a famous bad boy...“Every Business Owner Should Read This Book!”
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