[Anti-Marketing Tip] Enable No One
Yesterday I got home after two weeks of back-to-back trips to San Diego, CA, and New York, NY. I’m still processing my experiences…but in the meantime, here’s an interesting scenario that popped up on one of the plane rides back home. I overheard a young woman talking...[Anti-Marketing Tip] Don’t Focus Obsessively on Deals, Discounts, and Coupons
I see many home-based business owners offering discounts as their primary strategy to gain new customers. “Save 20% on this,” “save X number of dollars on that”…on and on. Or worse, they focus on how “affordable” their products are…as if this will attract new...[Anti-Marketing Tip] “Advertising on Facebook is bad karma”
Like many business owners, I wasted a lot of time trying to promote my business on Facebook. And by “promote” I mean posting thought-provoking quotes, informative articles, funny cat videos, and links to my blog articles on my personal Facebook page. Then I dabbled...[Anti-Marketing Tip] Don’t Cater to Victims and Other Crazies!
We live in a society that constantly pushes VICTIMIZATION on people. Flip on the TV…one minute you see a commercial for a prescription drug, accompanied by a long-ass list of side effects (including potential death!). “Talk to your doctor to see if this drug is right...Upcoming book on marketing!
For years people have been requesting that I put all of my various writings into some sort of book format… And this project is currently in progress! I’ve been collecting several of my best emails/blog posts over the years, and am working on distilling out...“Every Business Owner Should Read This Book!”
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