by Michelle Lopez | Mar 25, 2016 | Blog
What are results? Results are simply the “printout” of whatever is in a person’s mind. It’s like taking a document on a computer program and printing it out. If it said “ABCD” in the document, then the printout would also read “ABCD.” To expect otherwise is insanity....
by Michelle Lopez | Mar 23, 2016 | Blog
Yesterday I was jogging outside, wearing shorts and a tank top. Today there’s like 8-14 inches of snow (see pics below!): Sun’s like “Don’t worry, I’ll have this shit melted in 48 hours.” That’s the nature of Colorado weather....
by Michelle Lopez | Mar 21, 2016 | Blog
Did you know your website might be losing you a lot of money? Your site is usually the first place a new potential client or customer will learn about you. It’s your initial connection point – an introduction to your business, the problems you solve, the products you...
by Michelle Lopez | Mar 14, 2016 | Blog
“If you must doubt something, doubt your limits.” – Price Pritchett from the book You Squared How do humans learn to limit themselves? Easy…they just pay attention to what their parents, teachers, peers, and society in general tell them. Society seems to...
by Michelle Lopez | Feb 15, 2016 | Blog
“Stories are equipment for living.” – Kenneth Burke True… but you need to make sure your “stories” are positive and forward-moving! Enter customer spotlights: a unique form of content writing that sells. <— I explain in this post what...
by Michelle Lopez | Feb 11, 2016 | Blog
Popular business advice says, “The customer is always right.” On the surface, this seems true. But if you look deeper, you’ll see that this conventional wisdom reeks of people pleasing. And it plays off some of the deepest human insecurities, including the question,...