What barre class taught me about small daily actions
I’ve been taking barre classes on and off for over a year. In between weightlifting, HIIT, MMA training exercises, and dancing, I do barre. Barre is easily the toughest, most intense type of exercise I’ve ever done. But you’d never guess that, looking at the types of...Why Natural Food Marketing is BS – “We Can Put the ‘Natural’ Label on Pretty Much Anything”
Traditional marketing is all about spreading ignorance and lies, while hiring paid actors to talk in fake-cheerful voices. Meanwhile, anti-marketing is about spreading truth. Example: the food industry has slung around the word “natural” so much,...American’s Don’t Trust ‘Natural’ Health Claims, But They’re Spending More to Eat Healthier
According to a recent CNN Money article, “Americans don’t trust the food industry’s nutrition claims, but that doesn’t stop them from paying up to eat a little healthier.” The article sites a recent poll conducted by Nielsen, an...So backwards!
Just finishing up my review of OPMC’s for the week (Other People’s Marketing Campaigns). Saw something crazy: People are LOVING the new McDonald’s campaign. People are HATING Whole Food’s “Values Matter” campaign. WTF? Me...
Why is Suja Juice Growing So Fast? 5 Key Takeaways from CEO, Jeff Church
I’m a bit obsessed with the dichotomy between fast and slow growth, particularly in the organic industry. Why do some companies shoot to the top, while others languish? What are the biggest factors to fast growth? In an attempt to answer this question, I’m...“Every Business Owner Should Read This Book!”
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