n Real @ss Conversations in the Sauna! | The Anti-Marketing Manifesto

A few weeks ago I was in the sauna at the gym, talking to a woman who was wearing a mask.

She initiated a conversation. In 180-degree heat, we ended up talking about how much we both love the sauna, where she had previously worked (Silicon Valley), the gym, and life.

She commutes half an hour from Denver just to get to that particular gym. I commute about five minutes. Lucky me.

Her mask never came up in our conversation. (Admittedly, before we started talking, I had judged her for wearing one.)

Her lively personality bubbled up as we talked.

Once we parted ways, I was in awe that we—two strangers—could still connect even while she was wearing a mask and I wasn’t.

That was a few weeks ago…

Last night I was at the gym and saw her in the sauna again.

This time, she wasn’t wearing a mask.

She was talking with another woman. And at first, I didn’t recognize her (because I hadn’t actually seen her face before). But I recognized her voice.

I was listening in to their conversation about covid (while lying down and sweating my @ss off).

The second woman was a holistic doctor who works in our town. She voiced that she was shocked at “how easily manipulated Americans are.” She spoke about other countries and how their cultures are totally different, and how she wasn’t sure if she wanted to keep living in the U.S. anymore.

She spoke of how the “covid test” was complete nonsense.

And how people were just eating it up…letting their livelihoods be destroyed over nothing.

(I was silently nodding, thinking, “Yes, yes, yes, and yes.”)

“I have patients who haven’t come out of their houses in months even to go grocery shopping,” she said. “They’re so scared.”

I was about to pass out from the heat, so I sat up. Both women apologized for talking so loud.

“No, no,” I exclaimed. “I’m all about this conversation. I was just listening in. And hey you—didn’t we talk a few weeks ago? I didn’t recognize you without the mask on!”

The first woman lit up. She, of course, remembered me. “Yes! That was me!”

She said the holistic doctor had convinced her not to wear a mask anymore!

Inside, I was screaming for joy. What?! I was so excited to hear that.

I had a million questions. What did the holistic doctor say to her to make her “see the light”? What else did the doctor think about the covid scamdemic?! Fawwwk!

I had to jump in, even though I was about to pass out from heat. “You know, people are now calling it Covid-1984,” I said.

“Why is that? We’ve never heard that term.”

I explained it to them as quickly as I could.

We could have talked for hours, but our conversation was cut short. I needed to exit the heat. Plus, the gym was closing for the night.

We parted ways.

…And I left the gym feeling hopeful.

Hopeful that more people are starting to come around to the truth!

Hopeful that human-to-human interactions are a powerful weapon against tyranny and totalitarian systems that are hell-bent on crushing the human spirit.

Fact: these real, raw underground conversations are where magic happens.

You’ll never see lives improved anywhere in the news or mainstream media, only destruction.

But in face-to-face, human-to-human interactions (the very ones that the “status quo” is trying to ban!)—there’s plenty of connection, strength, hope, and positivity to be gained…even from a person that you might initially “judge.”

These human-to-human, person-to-person convos are everything!

And you can use them in the form of writing rants/emails to your list!

The email list lets you communicate “person to person,” while being free from the restrictions, censorship, political correctness, and BS of social media.

It’s just that with a list, you’re communicating one-to-many.

But the principle behind the communication is the same.

It’s anti-marketing!

It’s as if you were sitting in a sauna, being real AF with other human beings.

All you have to do is a drop a little seed of knowledge/wisdom/intuition/facts—and that’s enough to get most people questioning things for the better.

Drop a knowledge bomb, a poignant truth bomb—and you can change someone’s whole way of thinking!… maybe even free them from the unsupportive idea that, “You have to wear a mask”!

The magic doesn’t happen with canned corporation-to-human speak… only with REAL, PERSON-TO-PERSON, authentic communication.

That’s what anti-marketing is all about.

Most people (hell, most businesses) suck at communication. They had a “mask” on long before covid ever happened. They were hiding their true self and their viewpoints long before anyone “forced” them to!

It’s time to change all that!


(^^That’s an anti-marketing principle that’s covered in my book being released this fall!)

Founder, The Anti-Marketing Manifesto


Thought of the day:

“What do you call a happy black man? — a Republican.” – Dennis Prager


About the Author

Michelle Lopez Boggs is the author of The Anti-Marketing Manifesto: How to Sell Without Being a Sellout. She has helped her clients sell millions of dollars’ worth of products and services online by writing as their true selves and crystallizing their human emotions onto the “page.” With a background as a professional copywriter, editor, and "anti-marketer," Michelle teaches her clients follow the MEI(S) principle: motivate, educate, inspire...and sell. Buy the book here.

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