by Michelle Lopez | May 24, 2017 | Blog
In 2016, Convince & Convert published some very interesting stats on email marketing. In an article titled “15 Email Statistics That Are Shaping the Future,” the author listed 15 stats presumably gleaned from a marketing panel. Two stats worth mentioning are: 1....
by Michelle Lopez | May 17, 2017 | Blog
When I sit down to write an email newsletter to my list, I always have ONE person in mind. I write as if I’m writing directly to that person. I use the same language, same candor, same honesty that I would use if I were sending a private message directly to that...
by Michelle Lopez | May 15, 2017 | Blog
Recently I was looking at old photographs of my childhood, digging up pics to show my boyfriend. I remember this one. It was taken when I was 18 years old. I had just graduated from high school. It was May 1999. In general, I was not very happy with my world. (What...
by Michelle Lopez | May 3, 2017 | Blog
My boyfriend and I just got back from Chicago. It was an amazing and fun trip. We had a couple Bloody Mary’s on the flight, flirted with each other at all possible moments, ate delicious food, walked in the rain, and took Ubers through downtown (what a crazy busy...
by Michelle Lopez | Apr 26, 2017 | Blog
There’s a universal law that says, “In order to receive something of a higher nature, you have to first let go of something of a lower nature.” “Higher nature” can be things like… more money, more success, more opportunities. A better home. A better body. A goal...