As a kid, I had a dream that I would "Live to 200, while looking 25." I refused to believe in the concept of "getting old." I knew it wouldn't add to my life, so I just rejected it right off the bat. I wanted to experience a LOT in life, and I didn't want to age the...

One of the lessons I learned in Burbank this past weekend is that you are not your ideal customer. In fact, your ideal customer is far different from you. Worlds apart, usually. The things you do, they don't necessarily do. The things you prefer, they don't...

Yesterday I got back from Burbank. Spent an intense three days with a room full of strangers, who by the end of weekend, I felt like I knew their souls. I do this every so often, meet with other high-level people with the specific intention of understanding some...

The email followup is a simple, yet underutilized tool that can add hundreds of thousands of extra dollars to your revenue. The year was 2011. I had reached out to a potential client asking if they needed help with copywriting. I knew they were already successful....

I positioned myself on the dusty ATV. Dan climbed onto the seat behind me, as it was my turn to drive…hell yeah! Sticky from the Nebraska summer heat, our bodies were slightly covered with dirt. I gripped the rubber steering hand controls. Squeezed the accelerator and...

At age 12, I opened my very first business: A basket full of cool toys, which I rented out to my three younger brothers. "This will make me a ton of money," I thought. "How could it fail?" Cool toys (like Ninja Turtles) were 50 cents an hour. Dumb toys were 10 cents...

I recently re-watched "The Founder" movie about McDonald's. A year ago, I wrote a scathing blog post about what a douche Ray Kroc was, for scamming the original McDonald brothers out of what was theirs. (It's currently one of my highest viewed posts...hmmm.)...

"I'll never have kids," I proudly declared, starting from the age of adolescence. I didn't want them. The desire simply wasn't there. I didn't feel it was in my life's purpose to birth babies, raise kids, or dedicate myself to caring for others. Being forced to...

Just got back from spending a week in beautiful Sandy, Utah, with family. I met my aunt's two dogs, a chihuahua and a new 3-month old pitbull/mastiff puppy! The puppy was ginormous compared to the chihuahua. We walked them (more like "ran" them), with the dogs...

A "customer spotlight" is a written article in which you focus entirely on the positive experience of one of your top customers, clients, or fans. The goal with a spotlight is to tell the customer's story using their unique language and personality, share what...