I wrote the following interview as an example of a customer spotlight, a unique form of content writing that helps businesses sell more of their products online. This spotlight features Ryan, who is an avid fan of YNAB ("You Need a Budget"). YNAB is the popular...

Do you want to start increasing your online sales fast? If so, here's a critical first piece of advice: The home page is dead...but LANDING PAGES are alive and well. What do I mean by this? Simply that people no longer hang out on website home pages. In the old days...

Forget reaching out to “influencers.” BE the influencer. This is tip #10 from my report, "10 Anti-Marketing Tips: How to Sell Without Being Sellout." The idea of reaching out to influencers to promote your product to their lists and their followers is seductive. On...

Yesterday's hike was an intense mental challenge. It wasn't physically challenging... but when your mind is being tested from every angle, then an easy physical activity easy seems harder. The hike started off flat and windy... "This is it?" we wondered. As we walked...

Happy Wednesday, anti-marketer! "If you see a flaw in another person, it's your vision that needs correction." This is a quote from the book, The Four Spiritual Laws of Prosperity by Edwene Gaines. It jumped out at me this morning. I used to be the queen of judging...

Fuck. Shit. Damn. I am not afraid to be seen as "unprofessional" in the eyes of ANYONE. 🙂

As a fledgling new writer, I started my business in 2006, by wanting to have my toe dipped in everything. A little bit of work here, a little bit of work there... Wanting to serve "everyone," I served no one. My mind was scattered in multiple directions, ineffective....

Today Dan and I are celebrating our 1-year anniversary of being together as a couple! We met exactly one year ago, today, at a coffee shop for our first date... followed by gourmet tacos. It was an instant click. Perfect compatibility. Time flew by. (Our first kiss...

Yesterday Dan and I went for a hike so we could enjoy the sunshine before it snowed today. We went to our usual spot, where elk, bears, and cougars have occasionally been sighted. Nearby was the house where Dylan Klebold used to live. He was one of the Columbine High...

Last summer I met a dog named Jerry. I met him when he was just a puppy. Full of energy and enthusiasm, he ran at full speed towards me, then towards other people. He was adorable and sweet-spirited. There was just one problem: Jerry didn't understand the concept of...