~Your Audience Will Eat This Up!
Just got off the phone with my book coach... We were talking about how so many consumable product companies LIE to the general public. It's become the norm. Whether it's a "lie of omission" (e.g., not stating that their product contains cancer-causing ingredients) or...
Equifax’s Lame Canned Apology
I'm taking a moment out of my busy Sunday to remind you of this important anti-marketing principle: Apologies are best served fresh, not canned! I'm always fascinated by how corporations try to cover their ass (CYA) with canned apologies. Take the credit bureau,...
Does Sending “Too Many Emails” Devalue Your Content?!
Someone recently told me I send out too many emails, and the high frequency "devalues" the content. Ridiculous! If you don't like the frequency of emails, then don't read it! Or better yet, unsubscribe. We're all adults here. If something bothers you, who's...
I’m a Fan of the Original “It” Movie
I watched Stephen King's movie "It" several times a child. I also watched the new version that came out recently. The original version was creepier...and the most disturbing part was the fact that the adults couldn't see the blood that was right in front of them. The...
Confession
I've just realized something profound: I don't know everything. (Chuckle.) For the past few years, I've been acting like I know everything. And I don't. For the past few years, I've been getting mad when people "fail" to see what I see. Self-news-flash: That's because...
[Anti-Marketing Tip] Break Up with Toxic Customers
Quick Anti-Marketing tip: Break up with toxic customers. You know those people who keep emailing you complaining about shit? Delete them. Don't waste your time catering to their dysfunctional needs. Yes, I know, this flies in the face of traditional business advice...
If You Think Your Day Sucks…
Last night Dan and I saw the movie "Dunkirk." Intense! It's a war movie directed by Christopher Nolan -- same director who brought us Momento, The Dark Knight trilogy, Inception, and The Prestige. Based on a true story, the film recounts how Germany invaded France....
Only 20%
At the seminar I recently attended, David Neagle was talking about something Tony Robbins had shared.... More than 80% of the people attending a seminar won't do anything with the information. They won't use it to improve their lives. They'll just return home and...
Time for a New Fucking Motto!
Dan and I had our first date at a coffee shop, followed by gourmet tacos…and it was clear we had an instant bond. What initially drew us together was an idea: “Us against the world.” It was romantic -- Bonnie and Clyde-esque -- and it intrigued him. That exact phrase...
“It’s Working!”
When I was a kid, I loved watching the movie “E.T.” It scared me, but it also fascinated me. The bigger picture of the movie was kind of “duh” for me — of COURSE there’s extraterrestrial life in the universe…why wouldn’t there be? For me, I was more intrigued by the...
