10 Reasons Why Your Website is Losing You Money
Did you know your website might be losing you a lot of money? Your site is usually the first place a new potential client or customer will learn about you. It’s your initial connection point – an introduction to your business, the problems you solve, the products you...
“If you must doubt something, doubt your limits.”
“If you must doubt something, doubt your limits.” - Price Pritchett from the book You Squared How do humans learn to limit themselves? Easy...they just pay attention to what their parents, teachers, peers, and society in general tell them. Society seems to have a...
How to Profit with Customer Spotlights
“Stories are equipment for living.” - Kenneth Burke True... but you need to make sure your "stories" are positive and forward-moving! Enter customer spotlights: a unique form of content writing that sells. <--- I explain in this post what a spotlight is, and why...
The Customer is NOT Always Right!
Popular business advice says, “The customer is always right.” On the surface, this seems true. But if you look deeper, you’ll see that this conventional wisdom reeks of people pleasing. And it plays off some of the deepest human insecurities, including the question,...
[Anti-Marketing Tip] Saving Morons is Not Your Role. Helping Someone Who Wants to Save Himself IS.
It took me a long time to understand the saying, “Don’t cast your pearls before swine.” Jesus said that. And since I was forced to attend Catholic school as a kid for 10 years, naturally I rebelled against “all things Jesus” for a long time. It took a famous bad boy...
Lessons in New York: The Mind is a Powerful Thing
Happy Thursday! The main law of the universe is “More life to all,” which basically means “growth.” We’re always growing. We’re always creating MORE of something. The only question is, more of what? That’s where our focus and our mind comes in. My recent travels to...
[Anti-Marketing Tip] Enable No One
Yesterday I got home after two weeks of back-to-back trips to San Diego, CA, and New York, NY. I’m still processing my experiences…but in the meantime, here’s an interesting scenario that popped up on one of the plane rides back home. I overheard a young woman talking...
[Anti-Marketing Tip] Don’t Focus Obsessively on Deals, Discounts, and Coupons
I see many home-based business owners offering discounts as their primary strategy to gain new customers. “Save 20% on this,” “save X number of dollars on that”…on and on. Or worse, they focus on how “affordable” their products are…as if this will attract new...
[Anti-Marketing Tip] “Advertising on Facebook is bad karma”
Like many business owners, I wasted a lot of time trying to promote my business on Facebook. And by “promote” I mean posting thought-provoking quotes, informative articles, funny cat videos, and links to my blog articles on my personal Facebook page. Then I dabbled...
[Anti-Marketing Tip] Don’t Cater to Victims and Other Crazies!
We live in a society that constantly pushes VICTIMIZATION on people. Flip on the TV…one minute you see a commercial for a prescription drug, accompanied by a long-ass list of side effects (including potential death!). “Talk to your doctor to see if this drug is right...
“Every Business Owner Should Read This Book!”
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