Email Basics — Cheat Sheet for Anti-Marketers
10 Tips for Writing Successful Emails
10 Tips for Writing Successful Emails
Complexity is the enemy. That's why I have one rule above all else, when it comes to writing emails to your list: Keep your emails simple. Keep everything super clean, easy to read, and easy to understand. Each email you write should be as simple as possible, and no...
How to Best Help Others
There's always something "bad" going on in the world. But if you focus on it, and get depressed about it... then you lose your ability to focus on your work. The best way to help the world is to be really successful at your own work -- i.e., your business and your...
What’s on My Reading List?
Here are some GREAT books that I read in 2019. I recommend you check out anything that jumps out at you: The Entitlement Cure: Find Success at Work and in Relationships in a Shortcut World - by John Townsend The Millionaire Next Door: The Surprising Secrets of...
Predicting the Future by Looking at the Past
Here's an interesting quote from the book Thou Shall Prosper by Rabbi Daniel Lapin (one of the many books I read in 2019! See my reading list). It's from the chapter on "learning to foretell the future": "There's a lot of wisdom to be taken from ancient cultures. I...
A Little Autoresponder Trick Worth Lots of $$$
I’ve been studying email autoresponders for 9 years. (And also, email newsletters.) The most effective ones — that bring in the most money, and which people like reading the most — have zero fancy gimmicks: No graphics, no pics…just plain text and short, simple...
“Why Won’t You Take My Money?” (On Friction)
If given the choice between two equally amazing, similar products placed in front of them…which one does the customer choose? They choose the one that’s easiest to order. They choose the one that makes their life simpler. Many entrepreneurs make it difficult (or near...
YOU are the Key to a Stellar Brand!
What's the secret ingredient that really makes your brand shine? It's YOU! Often companies do not have a "human" anywhere on their website. It's faceless, nameless, story-less...and hero-less. One of the keys to strengthening your brand is to infuse YOURSELF into it....
[Warning] Stop Trying to ‘Get’ Customers! – Start Giving!
Dallas was so humid, that even in our hotel room, the pages of my printed AMM manuscript were damp! We had the AC ramped up the whole week. It's good to back in Colorado...where everything is dry! A quick message before I head to Boulder for dinner at my favorite...
Dallas is Hot! (Or What “Experience” Are You Giving Your Customers?)
The day started off great... Knocked out my work for the day... Then did the 18 Minute Workout (advanced level) from Shane (google the app)... Got drenched in my own sweat, said "Fuck this workout!" as I always do, as it kicks my ass every time. ...Packed as fast as I...
Sinkhole in Westminster! (Or What Happens When the Structure of Your Funnel isn’t Solid/Strong!)
Last week, highway US-36 (which is very close to where I grew up) collapsed due to a sinkhole! Freaky! We've been getting so much rain in Colorado, that engineers think it disturbed the structure of the soil... and part of the highway began to fall apart. Of course,...