Three years ago -- January 26, 2017 -- Dan and I had our first date at Caribou Coffee, followed by dinner at R Taco in Westminster, CO. It was an instant perfect fit. We spent the whole night flirting, talking, and later making out. He spent two months courting me. (I...

There's a great quote from the book, How the Mighty Fall by Jim Collins: "...it's far better to create your own future repeatedly, than to wait for external forces to dictate your choices." (p 27-28) Amen. I love that quote. Being an anti-marketer is a great way to...

You can make big money by offering discounts, as long as you approach it with the right mindset. Discounting should never be your primary “go-to” strategy for selling. But you can use it occasionally and strategically to profit big. Smart discounting opens the door...

Complexity is the enemy. That's why I have one rule above all else, when it comes to writing emails to your list: Keep your emails simple. Keep everything super clean, easy to read, and easy to understand. Each email you write should be as simple as possible, and no...

There's always something "bad" going on in the world. But if you focus on it, and get depressed about it... then you lose your ability to focus on your work. The best way to help the world is to be really successful at your own work -- i.e., your business and your...

Here are some GREAT books that I read in 2019. I recommend you check out anything that jumps out at you: The Entitlement Cure: Find Success at Work and in Relationships in a Shortcut World - by John Townsend The Millionaire Next Door: The Surprising Secrets of...

Here's an interesting quote from the book Thou Shall Prosper by Rabbi Daniel Lapin (one of the many books I read in 2019! See my reading list). It's from the chapter on "learning to foretell the future": "There's a lot of wisdom to be taken from ancient cultures. I...

I’ve been studying email autoresponders for 9 years. (And also, email newsletters.) The most effective ones — that bring in the most money, and which people like reading the most — have zero fancy gimmicks: No graphics, no pics…just plain text and short, simple...

If given the choice between two equally amazing, similar products placed in front of them…which one does the customer choose? They choose the one that’s easiest to order. They choose the one that makes their life simpler. Many entrepreneurs make it difficult (or near...

What's the secret ingredient that really makes your brand shine? It's YOU! Often companies do not have a "human" anywhere on their website. It's faceless, nameless, story-less...and hero-less. One of the keys to strengthening your brand is to infuse YOURSELF into it....