Wells Fargo Ad Disses Artists, Promotes Dysfunctional Ideas About Money
Wells Fargo recently did an ad campaign that pissed off quite a few artists. “A ballerina yesterday. An engineer today,” one ad reads. “An actor yesterday. A botanist today,” says another. Both ads are followed by the...Time to B*tch-Slap Some People
It’s another day in the life of an Anti-Marketer… I’m at my desk, sipping my cup of green tea. I check my email to see a message from a long-time client asking me to “bitch slap some people” via my editing. (See screenshot below.) The...12 Costly Mistakes That KILL Online Sales
I was never popular in high school. 99% of my peers were idiots (or so I thought) and I was rarely interested in socializing. My best friends – who were the cool ones, of course! – went to a different high school, unfortunately. So I only saw them on...Mis-Creation is a B*tch
The primary battle in the universe is between creation and mis-creation. – David Neagle When we sit down to create something we want, we’re in “creation” mode. Our level of success in that project depends entirely on our ability to create...User Intent: Why Email Marketing is More Effective Than Social Media Marketing
If your intent is to increase online sales, read up… In yesterday’s post I forgot to mention WHY email marketing is more effective than social media marketing. It boils down to one thing: User intent. When someone goes on social media, what’s their...“Every Business Owner Should Read This Book!”
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