Bloated Brick-and-Mortar Health Food Stores vs Lean and Mean Grocery Delivery Services
I was reading about a disruptive new grocery delivery model that could threaten the existence of health food stores. Arnie Katz, co-founder and president of Relay Foods, says, “Traditional retailers are operating under an outdated and inferior business model.”...
Dumb: McDonald’s Big Mac-Themed Clothing
People who know me know that I hate McDonald's. It's kind of an ongoing joke at this point... "Let's find some ways we can bash McDonald's today..." Mostly I see them as a symbol for ALL unscrupulous junk food / fast food companies that have contributed to the growing...
The “I don’t care” approach
One of the biggest breakthroughs in my thinking came when a mentor introduced me to the concept of emotional detachment. Quite simply, emotional detachment is where you literally don't care if a person moves forward or stays stuck. I used to think emotionally detached...
What barre class taught me about small daily actions
I’ve been taking barre classes on and off for over a year. In between weightlifting, HIIT, MMA training exercises, and dancing, I do barre. Barre is easily the toughest, most intense type of exercise I’ve ever done. But you’d never guess that, looking at the types of...
Why Natural Food Marketing is BS – “We Can Put the ‘Natural’ Label on Pretty Much Anything”
Traditional marketing is all about spreading ignorance and lies, while hiring paid actors to talk in fake-cheerful voices. Meanwhile, anti-marketing is about spreading truth. Example: the food industry has slung around the word "natural" so much, it's become...
American’s Don’t Trust ‘Natural’ Health Claims, But They’re Spending More to Eat Healthier
According to a recent CNN Money article, "Americans don't trust the food industry's nutrition claims, but that doesn't stop them from paying up to eat a little healthier." The article sites a recent poll conducted by Nielsen, an information and measurement company....
So backwards!
Just finishing up my review of OPMC's for the week (Other People's Marketing Campaigns). Saw something crazy: People are LOVING the new McDonald's campaign. People are HATING Whole Food's "Values Matter" campaign. WTF? Me personally, I thought McDonald's "Pay with...
Why is Suja Juice Growing So Fast? 5 Key Takeaways from CEO, Jeff Church
I'm a bit obsessed with the dichotomy between fast and slow growth, particularly in the organic industry. Why do some companies shoot to the top, while others languish? What are the biggest factors to fast growth? In an attempt to answer this question, I'm keeping my...
3 Viral Farming-Related Videos that Tap into EMOTIONS
Humans are emotional creatures. That means that you, as a business owner, must find a unique way to tap into your customers' full range of emotions...and use these emotions to inspire people to make empowered buying decisions for themselves. Make people feel ALIVE!...
McDonalds’ Cheesy Attempt to Focus Their Marketing on ‘Love’… vs Chipotle’s Loving Recall of Tainted Pork
Featured image from The Atlantic. The title of today's blog is a mouthful. But the question is, which mouthful contains the most love? A mouthful of McDonald's, or a mouthful of Chipotle? Recently, McDonald's has been in the news for pushing a new marketing campaign...
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