Quick Sales Copy Tip: Give the Impression of Increase
You want better-performing sales copy? Then study the chapter "The Impression of Increase" from Wallace Wattles' book, The Science of Getting Rich. The book is not about sales copy...BUT it's about conveying the impression of increase and advancement to everyone you...
Exploring Ancient Mayan Lands
Exploring new cultures and places does not come naturally to me. I’m more of an explorer of ideas — going deep (not wide) into ideas that are truth-based. You could say I’m an “intellectual explorer.” I could read the same book 10 times and get deeper understanding of...
We Fell off the Jet Ski!!!
The turquoise water glistened in the sun. The vastness of the ocean called to mind "endless possibilities." Climbing down the rocks, I braced myself for a new experience. I got in the water, chest-deep, and walked towards the jet ski. Dan climbed on first, then I...
Message from a Sweet Cat Who Passed
When I was a kid, I was obsessed with cats. I collected posters of them and taped them to my bedroom walls on every side. I had a calendar with a picture of a new cat each day. I named all of them. I did a "top 40 cats" every week, based on which ones I liked the...
Are You Under-Utilizing Your Email List? Take the Free Quiz…
If you're like the average home business owner, you either don't have an email list, aren't building your list consistently, or are under-utilizing the list you currently have. If that's you, I'd suggest you start taking your email list seriously. It goes hand in hand...
What is Anti Marketing? – Michelle Explains!
I'm Michelle Lopez, founder of "The Anti-Marketing Manifesto," a company that teaches people how to sell without being a sell-out. Anti marketing is a philosophy that revolves around motivating, educating, and inspiring your audience for massive sales. It's about...
Trip to Lincoln, NE ~ Missed a Tornado in Hillrose, CO! (Pics!)
Whew! More travel adventures completed! This weekend Dan and I visited Lincoln, NE, where we helped his younger brother move a couch into his new apartment. He's going to college there! Helping lift the couch up a flight of stairs was a nice arms workout for me... But...
How to Build a Bigger Customer Base by Being YOU
As a kid, I had a dream that I would "Live to 200, while looking 25." I refused to believe in the concept of "getting old." I knew it wouldn't add to my life, so I just rejected it right off the bat. I wanted to experience a LOT in life, and I didn't want to age the...
You are NOT Your Ideal Customer
One of the lessons I learned in Burbank this past weekend is that you are not your ideal customer. In fact, your ideal customer is far different from you. Worlds apart, usually. The things you do, they don't necessarily do. The things you prefer, they don't...
Pad Thai and Bees
Yesterday I got back from Burbank. Spent an intense three days with a room full of strangers, who by the end of weekend, I felt like I knew their souls. I do this every so often, meet with other high-level people with the specific intention of understanding some...