3 Keys of Anti-Marketing — Inspire, Motivate, & Educate
So many people have lost hope in their lives. Whether it's in their finances... growing their businesses, their health situation, relationships... or other areas. There's an epidemic of hopelessness. I was just reading about college kids who committed suicide because...
Anti-Marketing Case Study: Dave Ramsey
Dave Ramsey is a great example of an anti-marketer. Unlike the credit card industry -- which TARGETS users and gets them hooked on debt for life -- Dave is busy helping people get permanently out of debt. He advises ditching your credit cards altogether. He doesn't...
Low Volume, High Margin $$
"Hitting 50K per month doesn’t mean a thing if it costs you 50K to get there," says Profit First professional, Amber Dugger. If you made 50k in revenue last month, but you spent 50k to do that... then your profit was $0. (Your stress levels were probably high.) You're...
Quick Sales Copy Tip: Give the Impression of Increase
You want better-performing sales copy? Then study the chapter "The Impression of Increase" from Wallace Wattles' book, The Science of Getting Rich. The book is not about sales copy...BUT it's about conveying the impression of increase and advancement to everyone you...
Exploring Ancient Mayan Lands
Exploring new cultures and places does not come naturally to me. I’m more of an explorer of ideas — going deep (not wide) into ideas that are truth-based. You could say I’m an “intellectual explorer.” I could read the same book 10 times and get deeper understanding of...
We Fell off the Jet Ski!!!
The turquoise water glistened in the sun. The vastness of the ocean called to mind "endless possibilities." Climbing down the rocks, I braced myself for a new experience. I got in the water, chest-deep, and walked towards the jet ski. Dan climbed on first, then I...
Message from a Sweet Cat Who Passed
When I was a kid, I was obsessed with cats. I collected posters of them and taped them to my bedroom walls on every side. I had a calendar with a picture of a new cat each day. I named all of them. I did a "top 40 cats" every week, based on which ones I liked the...
Are You Under-Utilizing Your Email List? Take the Free Quiz…
If you're like the average home business owner, you either don't have an email list, aren't building your list consistently, or are under-utilizing the list you currently have. If that's you, I'd suggest you start taking your email list seriously. It goes hand in hand...
What is Anti Marketing? – Michelle Explains!
I'm Michelle Lopez, founder of "The Anti-Marketing Manifesto," a company that teaches people how to sell without being a sell-out. Anti marketing is a philosophy that revolves around motivating, educating, and inspiring your audience for massive sales. It's about...
Trip to Lincoln, NE ~ Missed a Tornado in Hillrose, CO! (Pics!)
Whew! More travel adventures completed! This weekend Dan and I visited Lincoln, NE, where we helped his younger brother move a couch into his new apartment. He's going to college there! Helping lift the couch up a flight of stairs was a nice arms workout for me... But...
