It's another day in the life of an Anti-Marketer... I'm at my desk, sipping my cup of green tea. I check my email to see a message from a long-time client asking me to "bitch slap some people" via my editing. (See screenshot below.) The first thought that runs through...

I was never popular in high school. 99% of my peers were idiots (or so I thought) and I was rarely interested in socializing. My best friends - who were the cool ones, of course! - went to a different high school, unfortunately. So I only saw them on weekends or week...

The primary battle in the universe is between creation and mis-creation. - David Neagle When we sit down to create something we want, we're in "creation" mode. Our level of success in that project depends entirely on our ability to create exactly what we want, at the...

If your intent is to increase online sales, read up... In yesterday's post I forgot to mention WHY email marketing is more effective than social media marketing. It boils down to one thing: User intent. When someone goes on social media, what's their intent? It's...

Certain people have an "energetically clean" style...meaning they don't care whether or not others like them or agree with them. An energetically clean person can help people see a problem in their life. And they can present a solution. But they don't care whether...

The blog I posted yesterday got a high response. (If you missed it, you can check it out here: How to Boost Sales with YouTube Videos) I just want to quickly clarify a few things about YouTube videos...because people often like to over-complicate things, or make...

There are two breeds of YouTubers. The first breed consists of people who post YouTube videos about themselves, their business, or some other topic...and it pretty much ends there. I call these "Non-Sales-Oriented YouTubers." They may build huge followings. They may...

Have you ever had the experience of someone trying to convince you to explain yourself to them? There is freedom in not explaining yourself. There was once a time when, if someone questioned something I did, I’d find myself going into a long, drawn-out explanation,...

This post will definitely ruffle some feathers. If you spend (ahem...*waste*) a good chunk of your day on Facebook or other social media trying to “promote” your home-based business, read this closely... The point of having a business is to make sales. Period. If...

Nine out of 10 home-based business owners I speak to are unconsciously making it difficult for people to buy their products online. Maybe they're secretly allergic to success, or they have negative views about money. Or they're afraid of what Aunt Helga will think if...