Upcoming book on marketing!
For years people have been requesting that I put all of my various writings into some sort of book format... And this project is currently in progress! I've been collecting several of my best emails/blog posts over the years, and am working on distilling out the gems...
A new year…a new opportunity to rock it out!
How was your 2015? Mine was pretty good…It was my highest grossing year ever in business. I wasn’t expecting this, because I wasn’t intentionally trying to out-earn myself…but I did anyway. Compared to previous years, I worked fewer hours — but created MORE VALUE...
My Xmas wish list…
Today is Christmas and I did absolutely nothing, secluded myself from everyone, and it felt…familiar. I reminisced about my ex-boyfriend, recalled how he used to make me laugh with his goofy sheriff’s voice: “Now you listen here, missy!” I imagined having a time...
These figurines are a #1 bestseller at gift shops
I just got back home from a trip to Utah and was excited to write today’s article… While waiting in a gift shop at the Salt Lake City Airport, my eyes were drawn to some unique figurines that I couldn’t help oohing and ahhing over. Normally I don’t care too much about...
What’s Your Filter?
This past week I’ve been in Sandy, UT, experiencing this state in winter for the first time ever. Each time I’ve visited Utah in the past, it was always near or around summertime, with 80-90 degree days being the norm. Anytime I wanted, I could go outside barefoot on...
The Secret of Success: Efficient Action (Wallace Wattles)
There’s a great chapter in Wallace Wattles’ book The Science of Getting Rich called “Efficient Action.” “Every act is, in itself, either a success or a failure,” he says. “Every act is, in itself, either efficient or inefficient.” “The cause of failure is doing too...
Is there such a thing as TOO MUCH emailing?
I grew up with three younger brothers who were always exploring, getting into things they shouldn’t, and causing mayhem. The one benefit that came out of this (for me) was an understanding of “unruly male” psychology. In short, there are boys who are quiet and...
Take off the lab coat! (Or: How to inspire people to trust you)
Does wearing certain clothes make people trust you more? I would argue that the clothes you wear are completely irrelevant when it comes to whether or not people trust you and your expertise as a business owner / service provider / whatever. In order for someone to...
ART versus a F@&%ked up Food Supply
My mom recently found an old artwork project I’d created decades ago. I can’t remember if I was in high school or junior high when I made it…I completely blocked out the time…but I DO remember creating it. It was an egg sculpture made of sugar, with frosting on the...
Sales Funnel 101: The Basic Components of an “Anti-Marketing” Funnel
“Everything must be made as simple as possible. But not simpler.” ~ Albert Einstein A funnel is the system or structure by which you motivate, educate, and inspire new customers to enter your business world, and buy from you. Creating a funnel is a great way to build...
